Last updated: May 2026 — James Whitfield, Blushgirl
At Blushgirl (blushgirl.co.uk), operated by James Whitfield, we believe that honesty is the foundation of every recommendation we make. This page explains clearly and openly how we generate revenue, how that revenue is earned, and why it does not influence the editorial independence of our casino reviews and recommendations.
Please read this disclosure carefully before using any links or relying on any reviews published on this website.
Some of the links on blushgirl.co.uk are affiliate links. This means that when you click on a link to an online casino or gambling operator featured on this site, and you subsequently register an account or make a deposit, Blushgirl may receive a commission or referral fee from that operator. This payment comes at no additional cost to you whatsoever — you will never pay more for a product or service as a result of clicking an affiliate link on this site.
Affiliate links are a standard and widely used method by which content websites generate revenue to cover operating costs, including research, writing, testing, and website maintenance.
Blushgirl maintains affiliate partnerships with a number of licensed online casino operators available to players in Great Britain. These relationships work as follows:
No. Our affiliate relationships do not influence our editorial content. Every review published on blushgirl.co.uk is written and assessed on its own merits. James Whitfield maintains full editorial control over all content published on this site and is not paid by operators to write positive reviews.
Casinos are evaluated objectively based on a consistent set of criteria regardless of whether an affiliate relationship exists. Operators that fail to meet our standards are reviewed honestly and critically, even where a commercial relationship is in place.
James Whitfield applies a structured and repeatable methodology when assessing online casinos for a UK audience. Each review considers the following factors:
James Whitfield is the author and owner of Blushgirl. James has spent years reviewing online casinos for the British market, developing an in-depth understanding of what makes a casino genuinely trustworthy and enjoyable for UK players. His reviews are grounded in first-hand experience, independent research, and a commitment to protecting consumers from substandard or unscrupulous operators.
This disclosure is provided in accordance with the guidelines issued by the Federal Trade Commission (FTC) regarding endorsements and testimonials, as well as the advertising standards applicable in the United Kingdom. Blushgirl is committed to full transparency with its readers at all times.
If you have any questions about our affiliate relationships or how this site operates, please contact us directly through the contact page on blushgirl.co.uk.
Last updated: 2026